Free fall: Byron York notes ‘striking audience rejection of CNN prime time’
http://twitter.com/#!/ByronYork/status/438411568955789312
As Twitchy reported, Piers Morgan and CNN have decided to end his show due to lousy ratings. Morgan’s not the only one having trouble attracting viewers, though. As Byron York notes, both Anderson Cooper and Erin Burnett have seen huge drops in their viewership, while Fox News continues to dominate prime time.
CNN‘s Anderson Cooper at 8 p.m. dropped 47% February to February in overall audience to average 421,000 viewers, and 46% in the news demo to 127,000 viewers for the month, according to Nielsen. In his defense, Cooper’s lead-in, Erin Burnett Outfront, dropped 39% to post an average of 293,000 viewers in February, and slipped 32% in the news demo to 100,000 viewers. Morgan’s getting scrubbed from 9 p.m. at CNN because, for instance, he logged 347,000 viewers for the month — down 46% — and 100,000 demo viewers — down 38%.
Fox News, on the other hand, has enjoyed 146 consecutive months at No. 1 in total viewers, in both total day and prime time.
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