The Hallmark Channel is an American pay television network that is owned by Crown Media Holdings, Inc., which in turn is owned by Hallmark Cards, Inc. The channel’s programming is primarily targeted at families, and features a mix of television movies and miniseries, original and acquired television series, and lifestyle programs.
As of February 2015, Hallmark Channel is available to approximately 85,439,000 pay television households (73.4% of households with television) in the United States. Despite largely being an apolitical brand, Hallmark Channel has garnered a following among politically conservative viewers in suburban and rural areas who, according to Manhattan Institute for Policy Research’s Steven Malanga in a Los Angeles Times op-ed, feel the network and its original programming feed their desire to “express traditional family values and also to steer away from political themes and stories that denigrate religion.” Their only conservative-leaning competition in terms of entertainment programming is INSP.
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